BLNCD Naturals
BLNCD Naturals, a women-owned and operated business, creates award-winning beauty and wellness products using plant-based ingredients, including cannabis.
My role encompassed developing a 6-month report of our consumer's demographics. This involved pulling order information from the website's back-end and running it through Chat GPT to compile the data. Finally, using the consolidated data — infographics were designed to visualize where our customers were located and how much they were purchasing. In short, this helped inform our decisions on where to advertise.
Other projects included performing SEO audits and updates, blog ideations, email marketing strategies, production, illustration, and motion graphics.
My role encompassed developing a 6-month report of our consumer's demographics. This involved pulling order information from the website's back-end and running it through Chat GPT to compile the data. Finally, using the consolidated data — infographics were designed to visualize where our customers were located and how much they were purchasing. In short, this helped inform our decisions on where to advertise.
Other projects included performing SEO audits and updates, blog ideations, email marketing strategies, production, illustration, and motion graphics.
Art Director | Allison Vaillancourt
