S-Star Personal Branding
During this rebrand I had one daunting task in mind, have it represent me. I decided to tap into my childhood dream (definitely not adulthood dream...) of becoming an astronaut. I wanted something that would feel right at home if I slapped it on the side of a rocket destined for the black void of deep space. To further play into this, I used the typeface industry, a more rigid sans serif font, softening some of the edges for a more human touch.
The concept is simple, S+star. The star is a cheeky call-out to being a designer from the north star state. The mark is also a representation of an accretion disk forming a star. Like the creation of a well executed brand, all this noise, chaos, and information swirls into the proto-star birthing a stable, brightly shining stellar object.
